Mastering Personal Branding: feedbacks of our Masterclass with LinkedIn

We had the honor of hosting an exceptional Masterclass at LinkedIn, where our talents had the opportunity to dive into the world of personal branding. Hortense Tiry, Enterprise Account Director at LinkedIn, shared her top hacks for improving the quality and visibility of LinkedIn profiles.

Key Points Covered:

Tips for Catching Recruiters' Attention

• Optimize Your Profile Photo: Use a professional, high-quality photo. An authentic smile and a simple background are recommended to make a good impression.

  Craft a Striking Headline: Your headline should go beyond your current job title and include relevant keywords for your desired industry. For example, instead of "Consultant," use "Digital Strategy Consultant | Expert in Digital Transformation."

  "About" Section: Write a clear and concise summary that tells a story. Include elements of your background, main skills, and what you aim to achieve.

  Experience and Skills: Detail your responsibilities and achievements in each role. Use numbers and concrete examples to illustrate your impact.

Secrets of the LinkedIn Algorithm

• Engagement: The more likes, comments, and shares your posts receive, the more visible they become. Encourage interactions by asking questions and prompting comments.

  Posting Frequency: Post regularly, ideally several times a week, to remain present in your contacts' feeds.

  Use of Hashtags: Add 3 to 5 relevant hashtags to each post to reach a broader audience.

  Timing of Posts: Post at times when your audience is most active, typically early in the day and mid-week.

Engaging Your Community

• Valuable Content: Share articles, personal insights, case studies, and practical tips that can benefit your network.

• Authenticity: Be authentic in your interactions. Respond to comments in a personal and engaging manner.

• Recommendations: Request recommendations from colleagues and supervisors to enhance the credibility of your profile.

• Active Networking: Participate in discussions in relevant LinkedIn groups and connect with new professionals regularly.